How Trality's product management team leveraged ChatGPT, an AI-based language model, to conduct data analyses at the level of a professional data scientist. Faced with limited resources and a challenging data environment, we collaborated with colleagues and utilized various tools to extract, combine, and transform data for survival analysis. Through this process, we were able to uncover key insights into user behavior, subscription likelihood, and the impact of core activities on retention. This data-driven approach, powered by AI, has enabled us to make more informed decisions, improve customer experience, and optimize our platform for success
Trality is a platform that offers investors the ability to rent trading bots. After launching the marketplace, they realized that while functionally their product had everything it needed, it was not good at emotionally catching the user, making them stay on the platform to finish the rental process. To address this issue, they turned to gamification using the Octalysis Gamification framework. They implemented several gamification techniques and saw significant improvements in their conversion rates. Gamification proved to be a powerful tool for product development, making the product more engaging and improving conversion rates.