At Educatly, we noticed that our conversion rates by directing traffic to programs on our platform were too low. That's how we realized we had a problem with how information was structured on our program pages.
Educatly is a platform for young people to find their study abroad opportunity of their dreams. At this time, we wanted to make use of our engaged users to bring referrals to the platform. We were ready to incentivize this by offering monetary compensation for successful referrals. What we did not have were engineers to build an end-to-end referral system.
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