Fave's website has not been changed in years. While today most of users are on the mobile app, Fave still maintaining our web presence. Due to the low impact, it had never been prioritized and accumulated a few bottlenecks:
How might we redesign a relevant daily lifestyle app with a defined, scalable experience? Here is what we did to answer this question at Fave.
At Educatly, we noticed that our conversion rates by directing traffic to programs on our platform were too low. That's how we realized we had a problem with how information was structured on our program pages.
Educatly is a platform for young people to find their study abroad opportunity of their dreams. At this time, we wanted to make use of our engaged users to bring referrals to the platform. We were ready to incentivize this by offering monetary compensation for successful referrals. What we did not have were engineers to build an end-to-end referral system.
I am always on the lookout for opportunities to speak about and teach Product Management, if you’d like to know more, let’s have a chat!Get in touch