How Trality's product management team leveraged ChatGPT, an AI-based language model, to conduct data analyses at the level of a professional data scientist. Faced with limited resources and a challenging data environment, we collaborated with colleagues and utilized various tools to extract, combine, and transform data for survival analysis. Through this process, we were able to uncover key insights into user behavior, subscription likelihood, and the impact of core activities on retention. This data-driven approach, powered by AI, has enabled us to make more informed decisions, improve customer experience, and optimize our platform for success
Trality is a platform that offers investors the ability to rent trading bots. After launching the marketplace, they realized that while functionally their product had everything it needed, it was not good at emotionally catching the user, making them stay on the platform to finish the rental process. To address this issue, they turned to gamification using the Octalysis Gamification framework. They implemented several gamification techniques and saw significant improvements in their conversion rates. Gamification proved to be a powerful tool for product development, making the product more engaging and improving conversion rates.
When I joined Fave as a new product manager, I was eager to understand how the team's product processes work. I met with each product manager and asked them how they do it. What surprised me initially was that they all followed different processes.
Educatly is a platform for young people to find their study abroad opportunity of their dreams. At this time, we wanted to make use of our engaged users to bring referrals to the platform. We were ready to incentivize this by offering monetary compensation for successful referrals. What we did not have were engineers to build an end-to-end referral system.
For the past years, I have always been very reflective after one year in a job as this would usually be the time when I would move out of a role in a new one. I would think about the previous year, all the fuck-ups I had, how I’d grown, and what I would need to improve going into the new role.
If you’re familiar with Jake Knapp’s (of Google Venture fame) framework of the Design Sprint (as described in the book of The Sprint), you will know that it’s a highly effective tool to quickly produce solutions to vague problem-sets.